Milk processing company POLABSKE MLEKARNY launches it´s 6th „Dense Challenge“ with MILKO Greek Yoghurt. The company intends to challenge and motivate the public to strengthen their immunity through this activity. The media campaign associated with the „Dense Challenge“ is the currently the strongest one of the contractor and the Knowlimits team is actively involved in purchasing the media.
„Dense Challenge“ with MIKLO Greek Yoghurt campaign broke out on October 9 and last 21 days. In addition, compared to the previous ones, it opens up a broader topic – strengthening immunity in a natural way through movement and a balanced diet, which covers and expands previous activities. Therefore, the public will find a plan for 21 days on the website www.hustavyzva.cz. The schedule is backed by fitness trainer and nutritionist David Huf. Tips for simple exercises, a menu of recipes and other advice on a healthy lifestyle will appear on the website on daily basis.
The capmaign started on October 1st, 2020 and will spread across all communication channels. It will be exposed on TV, radio, print, OOH, company webstie, Youtoube and social networks inculding Facebook and Instagram. Knowlimits cooperates on media purchase, while the creative is provided by Comtech Can agency. Barbora Mottlova remains the campaign´s face and ambassador and is taking part in „Dense Challenge“ since it´s beginning. She will be mostly spotted by followers and spectators on TV or in print and also in Youtube adverts directed by Jakub Sommer. The ambassador will further interact on social network users.
For details fell free to contact Pavel Kozler: kozler@know.cz, +420 603 806 265
