Two projects our PR department worked on – Tree Top Trail Krkonoše and 115th Anniversary of Harley-Davidson Communication campaigns – made it to the final of prestigious international Sabre Awards contest. This globally known aknowledgements of the most sophisticated, creative and productive Public Relations deliveries will be finished by announcing overal winners on May 22nd, 2019 in London.
Over 600 projects with various themes and Communication startegies were nominated to this year´s Sabre Awards. The registrations were opened at the beginning of this year and in late April, five finalists were announced for each of particular categories. Tree Top Trail Krkonoše made it to the top five projects in Consumer Marketing (New Product), communication of 115th Harley-Davidson Anniversary in Prague is similary succesfull in overall Central Easter Europe cathegory.
Both projects have a transnational overlap and excel with great results. Great media coverage, activation and high public interest, and above all a positive perception of projects, have been achieved. In both cases, such impact was also achieved thanks to the strategy of connecting communication channels.
Information on the strategy chosen, the course of the campaigns and the results are detailed in the case studies that are available for your exploring
- 115 LET HARLEY-DAVIDSON: http://bit.ly/2DNaVI3
- Tree Top Trail Krkonoše: http://bit.ly/2VdIQEG
These projects were also registered to LEMUR – Czech PR prize contest. Evaluation of the entries will be finalized in May, announcing winners and prize giving ceremony is planned for June 4th, 2019
For firther information, please contact Jakub Koutek (E: koutek@know.cz; M: + 420 774 547 902).
